Public Relations...and me

As we begin 2012 with goals, work, aspirations, study and planning for the future, I have chosen to study and further my business knowledge and skills in public relations at Central Institute of Technology. 

Public Relations can be confused or miss interpreted by the public through the media conception that it is only about 'fun parties or events'. The are many avenues used to explore what public relations is but at the present time through my eyes, the best way describing it is 'the management of an organizations communication activities'. Key words of management and communication. I plan to explore & research in detail through class assessments the break down of all areas of public relations, effect it has on organizations and the public, industries and sectors and core functions demonstrated. 

I firstly want to combine my marketing background with public relations as they are intertwined along with advertising. I want to learn the fundermentals of how these career paths are separate but also have a high correlation with one another. 

Working on my own and along with my peers as a team, I endeavor to build relationships with all around me. PR is making relations with others; knowing people and understanding people through networking and conversations with people in the industry but also engaging with the public as in the future I will need to be in touch with social change and the community.

I also want to further my written and communication skills, time management, organization and practice of getting out of my comfort zone. I hope to gain a full understanding of all new tasks at work including campaigns, different ranges of media studies and other PR documents. 

As my peers and I embark on a very busy year ahead, i plan to be hard working and dedicated to excel in this course and open up doors for further opportunities in Public Relations as a career. 

Jen xx