I think this marketing project ‘Homeless People turned into WIFI Hotspots’ is a good idea as it is a charitable innovation initiative and offering homeless individuals to be a part of something in the community. In this day new ideas have to be brainstormed and introduced with technology and digital media constantly changing and expanding. This project is catering around media advancement, involving charities and helping people in need. It is offering homeless individuals an opportunity to sell a digital device and I cannot see a problem with the project, if everyone using the wifi is donating for the service.
People living on the streets is exists all around the world and if a project like this can help them raise more funds for them and surrounding shelters then why not? It is also reminding the public that they are capable to be a part of a development and the struggles some people face in society. It is great that they are getting paid for something like this as many of them are incapable of gaining employment, I also did some extra research and they are getting paid $20.00 per day plus all donations for the Wifi service.
The only problem I can see with the marketing project is if the branding company BBH – New York are gaining profits for developing the idea and any further costs they require from the homeless shelters or charities involved. Unfortunately there are many people living on the streets struggling with life every day and if there is a way to help them out with food or shelter then I don’t see a problem with it. The project needs to be demonstrated in the exact same way and respecting all people involved.
Please check out the article here: http://au.news.yahoo.com/world/a//world/13152191/homeless-people-wifi-hotspots/
Great thinking Jen, but BBH will make a profit from this in the long term as they will be seen as the good guys.
ReplyDeleteAnd every one wants to do business with a good, credible company.